Outsourcing has been around for years, it’s not rocket science. Every company outsources at least one aspect of their business. For example, most companies large and small have a cleaning service or coffee service. Without a doubt, there are portions of a business that are best served through an outsourcing model. However, outsourcing cleaning and coffee is different than outsourcing your business development practice, right? Wrong.
Regardless of the aspect of your business, outsourcing is outsourcing. However, when outsourcing critical business functions there is a higher risk. Instead of a dirty office or lack of java, a bad decision when it comes to outsourcing your business development practice can cost thousands and potentially shut down your business. Thus, most companies want to have direct control over critical business areas and I don’t blame them. Many argue that looking over the shoulder of your employees when it comes to the most critical aspects of your business is an absolute necessity. However, as the old saying goes, “there is more than one way to skin a cat.”

If you have the ability to build trust with a professional business development firm you will find many benefits. Absolute control of your business is a myth. There is no such thing as absolute control. Therefore, you want to work with a company that will produce excellent work at fraction of the traditional cost. How can this be accomplished? Start with small projects and build trust from there. You don’t have to outsource it all. Take a small project or portion of your business and delegate it to an outsourced service provider. Put expectations of quality, delivery, and results on the table before hand. When it comes to outsourcing you want the same thing you want in an employee, namely someone who can produce work independently and in the best interests of your company. If they produce, keep working with them and expand their responsibility as you see fit.

What are the benefits? One clear benefit is that you will get more value for your time. You have to consider how much your time is really worth. If you are a small business you are most likely wearing a lot of different “hats” to keep your business moving in the right direction. Outsourcing portions of your business development effort can free up your time to work on other projects, if you can find a good partner.

Having an expert on the job doesn’t hurt either. If you can find a true professional at a reasonable cost, you can take advantage of the knowledge and skill set of others without losing focus. Another clear benefit is having the ability to expand your business without the normal overhead costs. Employees cost money. Computers, software, space, time, training, salaries and benefits cost money. Employees can be and often are a far more risky proposition than outsourcing. Hiring the wrong employee before they have made you any money can really sink your business. If the hire does not pan out, you will not get that money back. It’s gone.

Outsourcing allows you to have more accountability. When you outsource, you will have a contract with the company you are working with. The outsourcing firm wants to keep your business. YOU are the customer. It’s a much better leverage position in the short and long term if you can learn how to implement outsourcing techniques within your business. Companies worldwide are outsourcing critical business functions, because there are many benefits. If you are careful to invest slowly and build trust on small project basis, you will find that outsourcing is valuable business strategy.

It’s not rocket science. It is outsourcing.

For more information about outsourcing business development, please contact DNA Vertical, Inc.

What is business development? It depends on your point of view.

Wikipedia defines business development this way: “In the field of commerce, the specialist area of business development comprises a number of techniques and responsibilities which aim at attracting new customers and at penetrating existing markets.”

The reality is that “business development” encompasses everything a business needs in order to grow. We have chosen to focus our expertise on the marketing aspects of business development. Through a combination of refined techniques we offer something that most firms cannot. Namely, experience.

You can’t learn what we know from a book. We have done the work, been in the trenches for years and know the difference between results and fluff. A colleague of mine recently told me that he would never hire “an intern” to pilot his river boat down the Amazon and he’s not going to trust his business to “an intern” either. We agree.

The days of one off business development strategies are over. We are in a brave new world and unless you have a great word of mouth reputation or a power backer, you are going to have to do the trench work to grow your business. It takes work every day, week, month, year, etc…

Today, there are a lot of business development/marketing companies which sell you "promises" at a high price and deliver very little. Don’t waste your time and money being told you are stupid because you don’t know what a marketing buzz word is. You are not stupid. If you wanted to be a business development or marketing professional you probably could, but it would take you away from other things, like running your business.

Outsourcing is the best option for this economy outside of doing it yourself. If you find a good company, you simply can’t benefit enough from not having to pay for the overhead expenses of a typical employee. However, you need to take the time to find a firm that is willing to take small steps and earn your trust and respect over time. That’s what DNA Vertical, Inc. does, why shouldn’t every firm? Sure, we are not a fit for everyone, but if you are a small to medium sized business, or entrepreneur, you will not find a more reasonably priced and professional outsourced business development solution out there. Don’t believe it? Let us prove it to you with a 10 hour trial for only $250. You will not want to work with anyone else. So, let's get to work.